Duet Sports

by Abstract

Campaign to encourage enrolment

Duet Sports is a chain of sports facilities with 11 clubs throughout the Spanish territory, offering a high-quality sports and health service at an affordable price for all audiences. We were challenged to create a membership acquisition campaign, taking advantage of the January promotion of registration for €1 per day.

What we did

Creative concept    Graphic Design

The outcome

We created a motivational campaign that empowered people through quotes from renowned sports figures. The campaign was primarily activated through outdoor advertising, but also through press advertising, online campaigns, and dissemination through owned channels, achieving excellent results in enrolments.

“If my mind can conceive it and my heart can believe it… then I can achieve it” – Muhammad Ali
“Make at least one definite move daily towards your goal” – Bruce Lee
“If you go step by step, with confidence, you can go far” – Diego A. Maradona


This January enrol for only 1€ per day.

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